When writing his debut feature film Trick ‘r Treat, Daugherty returned to the little character and used him to tie the anthology film together as the one common thread all the stories had collectively. He would show up at the end of most of each sequence but also held the lead in the last story where we got to see just what Sam looked like under his burlap disguise. At first in his costume, we don’t know who or what’s under the mask and so we think of him as any other trick or treater on the streets going from house to house. It’s not until the last tale that we learn that he is some kind of ghoul, goblin, or demon once his face is reviled from under the burlap façade. Once his face is revealed, we see him as a creepy creature so unlike his child pretense, we thought him to be. With slimy wet skin over a bony face that has the appearance of a skull and a jack-o-lantern combo that is creepy as hell. In a flash, once his mask is removed, his innocent childlike traits are stripped away and all we see is a monster.
His very name invokes the spirit of Halloween as Sam is short for Sam Hain of which means in ancient Celtic Pagan times as Samhain the origins of the holiday we now call Halloween. Sam as the emissary of Halloween follows a strict rule book from which he expects everyone to follow. On Halloween night you must always give candy to trick-or-treaters, you must always be in costume, and you should never blow out the candle in a jack-o- lantern before midnight. Being that Sam has been Halloween’s enforcer, it is clear that Sam has been around since Celtic times, maybe even been at the very first Samhain celebrations more than 2,000 years ago. Or he could be the next one in a line of creatures such as himself who carry on the task to protect the Halloween myths and customs all throughout time. He is to Halloween what Santa Claus is to Christmas in this world by Michael Dougherty.